Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company's market research consultant.
Using raw data,
determine two descriptive statistics regarding the oil change company that can be used to attract customers.
Write a 525- to 700-word paper in which you:
- Explain the descriptive statistics determined and their direct use in attracting customers.
- Analyze additional information needed to develop a better marketing strategy.
- Assess how you would collect this additional information.
Format your paper consistent with APA guidelines.
Scenario: Select a Fortune 500 company of your choice
(Boeing), and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company's market research consultant.
Prepare a 7- to 10-slide Microsoft
® PowerPoint
® presentation,
with speaker notes & in-text citation.
Address the following in your presentation:
- Provide four facts about the company using descriptive statistics.
- Conduct market research to determine additional business opportunities.
- Recommend two marketing strategies based upon the additional secondary research you conducted.
Format your presentation consistent with APA guidelines.
Select a product or service from a company with which you are familiar.
Write a 1,050- to 1,400-word paper in which you:
- Analyze the purpose and value of an integrated marketing communications (IMC) plan.
- Briefly introduce the company and its products/services.
- Identify whether the company you investigated has an integrated marketing communications plan
- For a company that has an IMC, explain what specific marketing communications tools are used and describe the value of the plan to the company's overall marketing strategy.
- For a company that does not have an IMC, explain three marketing communications tools it could use and discuss how the use of these tools in an integrated marketing communications strategy would enhance its marketing efforts.
Format your paper consistent with APA guidelines.
Write a 1,050- to 1,400-word paper in which you:
- Assess three trends in marketing communications.
- Provide specific examples of each trend with evidence of marketing communications that reflect the trend. Insert screen shots, photos, etc. as proof.
- Evaluate the significance of the trend to the company that has addressed in its communications.
- In Text Citation
Format your paper consistent with APA guidelines.
In your own words, post a reply (200 to 300 words) to the following questions:
Why is it important to have a unique competitive advantage? Is competitive advantage perceived or real?
Southwest Airlines has remained profitable even during the economic downturn. Do they have a competitive advantage over the other airlines and if so, what is it?
What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?
Thread: Discuss the following question: Commercials suggesting that “buying gold” would be a wise decision are commonly aired. Explain the difference between “hedging” and “speculating” by explaining why someone who wishes to “hedge” against inflation might choose to purchase gold. Explain why someone who wishes to “speculate” might also choose to purchase gold. Relate the motivations of “hedging” and “speculating” to the topic of Christianity. You must submit 1 thread of at least 250 words and cite at least 1 source in addition to any Scripture verses cited.
On a piece of paper, Joelle writes, “I promise to pay Rio $1000 on demand.” Joelle signs the note.
- What type of instrument is this?
- Is it negotiable?
- If not,why not?
Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan. (
CVS as the organization )
Select a scenario from the following list:
- An organization is considering introducing a new service. ( MinuteClinic as the services
Write a 250 - 300 word detailed outline of your Market Research Implementation Plan in which you address the following:
- Based on your selected scenario, identify the detailed areas in which market research is needed - such as population, target market, and per capita - and describe their importance to the organization in the selected scenario.
- No Introduction Just answer the question
- Intext Citation
