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case study

1. Visit an entrepreneur/small business.

2. Post a 3page paper answering the following:

3. How did the enterprise get started?

4. What is the enterprise’s competitive environment?

5. Conduct pro forma SWOT analysis of the enterprise.

6. Does the enterprise plan to grow in the next two years and by how much?

7. What is the owner doing to promote growth?

8. After the interview and you have reviewed the data, what strategic suggestions would you propose to the owner?

Here are some information and questions that need to answer. You can read the book which I attached from p215-220. Or you can search for articles by yourself. Make sure to follow the APA style and need a citation.

 

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