Business as an Agent of World Benefit
Assignment 2: Discussion—Business as an Agent of World Benefit
Access the World Inquiry’s Innovation Bank Web site from this module’s readings. Then, read at least five mini case studies where companies made money by serving societal needs.
Tasks:
On the basis of the cases that you read, answer the following question:
Is the business as an agent of world benefit (BAWB) an academic fad or a change in business principles? Why?
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