Assignment 1: B2C vs. B2B Buying Behavior

We market to consumers differently than we do when we market to businesses. There are some marketing basics that are the same but there are also many differences. The decision to buy is derived in different ways and requires a whole different approach from marketers. In this assignment, you are to explain these similarities and differences.

• Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation.
• Discuss any similarities or differences between the two. Use real-life examples in your analysis.
• Examine how these buying behaviors would affect marketing activities/ strategies.

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