Assessment 6 Promotion Analysis

Assessment 6 Promotion Analysis

Analyze the fourth “P,” promotion, for a product or service. You can use the same product you used for the previous assessments, or you can choose another organization, product, or service.Your analysis should cover all the aspects of promoting the product or service, including promoting to the customer and other promotional audiences. Address the following in your analysis:Communication StrategyAnalyze the company’s communication strategy.What are its communication channels and media tools?

How does the company use social media in its promotion of the product or service?

Who represents the product or service?

Explain how the integrated communication aspects of the company’s integrated marketing program contribute to the company’s economic success.

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