ANSWER QUESTIONS FOR STUDY GUIDE 1-5
1. What type of market should be considered for these services or products: A spray that combines pain relief and protection for cuts and scrapes?
A. Micro-market
B. Mass-market
C. Untapped markets
D. Targeted markets
E. Redefined market
2. What type of market should be considered for these services or products: An orphan drug that is marketed for a rare genetic disease?
A. Micro-market
B. Mass-market
C. Untapped markets
D. Targeted markets
E. Redefined market
3. What type of market should be considered for these services or products: A child-birth center that focuses on natural, holistic care?
A. Micro-market
B. Mass-market
C. Untapped markets
D. Targeted markets
E. Redefined market
4. What type of market should be considered for these services or products: A diet and weight loss clinic located in a new suburban community?
A. Micro-market
B. Mass-market
C. Untapped markets
D. Targeted markets
E. Redefined market
5. What type of market should be considered for these services or products: A new pain control center added to a traditional community hospital?
A. Micro-market
B. Mass-market
C. Untapped markets
D. Targeted markets
E. Redefined market
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