ADVERTISING

ADVERTISING

QUESTION 1
Let’s consider ethical and social issues in advertising as they relate to the IMC plan. I’d like you to comment on a campaign or an ad that you though either pushed the boundaries in a positive or negative way on an ethical or social issue.
Examples in the text include:
Ikea showing an inter racial couple
Benetton’s death row ad, as well as many other risky ones they have done in the past. Here are links to 2 of the most successful ones:
http://press.benettongroup.com/ben_en/about/campaigns/list/priest_and_nun/?t=print
http://press.benettongroup.com/ben_en/about/campaigns/list/breastfeeding/?t=print
Obsession
Gay Financial network (Vancity in Vancouver has also done some groundbreaking things here)
…you get the idea
Hopefully we can collectively generate some discussion around these to bring out some of the points made in the final chapter.
150 WORDS PLUS REFERENCES

QUESTION 2
Heading into our final week. This week we’ll look at internet media and regulatory/ethic/social and economic issues with IMC. First up – internet media.
We’ve naturally integrated internet media in many discussions before, but I want you to check this infomercial out for Weezer Snuggie. http://www.youtube.com/watch?v=tAoWEPwLsmsNot to steel the thunder from the ending, but here’s a little background. This video went viral and rose to the third highest viewed on Youtube when it first launched. It’s from the band called Weezer, promoting its latest album by piggybacking on the phenomenon that is the Snuggie. Introducing: the Weezer Suggie. For just $29.99 you can get the ultra-soft Weezer Snuggie that’s ideal for drafty dorm rooms and will give you years of warmth and comfort. As a special bonus, you’ll get their new disc, “Ratitude” , a $15 value, free! The band first floated the idea last year, where it got some early buzz on music blogs, and it debuted the offer in late fall 2009. What do you think about it as a strategy to promote a band? You might want to check other online media to see what the talk is on it. There’s lots. Have you seen other interesting approaches using the internet as an important part of the strategy that you think the class could benefit from knowing about?
150 WORDS PLUS REFERENCES

QUESTION 3
A ONE PAGE ESSAY.
Write a reflection paper discussing three concepts you found most interesting in the MRKT 302-ADVERTISING course. You should provide specific examples in your reflectionSelect one of the following topics as the focus for your essay:

1. Discuss Wordsworth’s depiction of nature in one poem from Lyrical Ballads

2. Assuming “Kubla Khan” is a deliberate fragment (i.e. that it is finished in its unfinished state), what does the introductory narrative imply about the nature of (ideal) poetic creation? How does the narrative frame our understanding of what the poem fragment is or is about?

3. If “The Rime of the Ancient Mariner” is in part about guilt and expiation, what’s the crime? What does it mean to kill an albatross?

4. Explore the problem of love in Wuthering Heights

5. Contrast the characters of Cathy, Hareton, and Linton in Wuthering Heights

6. Discuss the symbolic significance of Wuthering Heights, Thrushcross Grange and the moors in Wuthering Heights. The paper should be A ONE PAGE ESSAY WITH REFERENCES

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