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  • Essay
  • January 7th, 2014

Rhetorical Components: functioning as rhetoric by effectively identifying the following rhetorical components Custom Paper

In a 5 page minimum, full MLA format essay, analyze how an advertisement (print or video is fine) is functioning as rhetoric by effectively identifying the following rhetorical components: Text, Rhetor, Audience, Context, Ethos, Pathos, and Logos. Essentially, your essay will break down an advertisement to some of its basic components to see how these components are working together to complete the rhetor’s objective. To look at it from another way, you want to take an advertisement and show how it is using Ethos, Pathos, and Logos as well as show how these appeals are crafted in relation to the audience, the rhetor, the context, and how they are conveyed in the text. Please feel free to use lecture notes as a source, cited as such: (Ruiz, Lecture 1). Please be sure to actively engage your chosen advertisement; do not make general comments about pathos but actively explain how pathos is present in the specific piece that you have chosen.

 

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