Corporate Communication – Crisis Communication Package

Corporate Communication – Crisis Communication Package
“Prepare a crisis communication package, assuming a potential crisis scenario that could affect the firm- Samsung Electronics
CC276 Corporate Communications – Group Assignment
This assignment will consist of a group of 3-5 students. The group assignment requires the group to analyze a real-life case, conduct a corporate communications needs analysis and prepare a corporate communications plan. You may choose your own organization or any from the list below

A. Resorts World Sentosa
B. Marina Bay Sands
C. Breadtalk
D. Singapore Zoo

Each student will be required to prepare a 1,000-word submission on an individual basis within the group:

a. Recommend an internal communications framework to involve employees for the firm
b. Review (or Recommend) ways for the firm to perform Corporate Social Responsibility (CSR) activities to enhance their reputation
c. How does having good media relations benefit the firm?
d. Develop a framework for investor relations for the firm
e. Prepare a crisis communication package, assuming a potential crisis scenario that could affect the firm

The group report should include an introduction, background of the firm and a conclusion at the end of the report to reflect upon the key issues of the five essays.
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