How do consumers go about deciding whether to adopt new items?
Based on Starbucks’ marketing efforts, identify what stage of the retail life cycle the company is in?
What do these articles suggest about Macy’s marketing objectives, marketing-mix strategy, and pricing strategy?
In your opinion, is the Macy?s mobile app a “smart” marketing new tactic? Are other stores doing anything similar?
What are competitors planning for Black Friday?
Are there new retailing tactics in the works for Black Friday?
How has internet impacted Black Friday?
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