Information for Decision Making
You are required to write a report for the organisation that;
1. Begins with an introduction covering a definition and brief discussion on marketing research. (20 marks).
2. Includes a research proposal for First Group from the Marketing Research agency to investigate issues around the service they provide and why people still choose to use their own transport rather than the organisations offer. (80 marks).
[note] good answers will attempt to apply the above aspects of marketing research to the case study, First Group bus travel.
2000 words +/- 10%.
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