Business Strategy; External and Industry Environment Analysis Custom Essay

All the information needed to respond to the case is provided in the case. The analysis should address four issues: • External and Industry Environment Analysis (20% of marks allocated). • Company Analysis (20%). • SWOT (15%). • Recommendations, including justifications, of how the organization should address these key issues (35%). Please respond to the context questions below in presenting the Case Study a) Analyse the external environment. What are the key trends from the external environment analysis? Using the Porter five forces model explain the current status of the industry. What are the critical success factors for this industry? Identify your priority top two critical success factors you will target with your recommendations over the next 12-24 months. Justify your choice here. (20% of 25 marks) b) What is the Zara corporate strategy? What is your assessment of the functional performance of Zara? Is the market offering correct? Where is there room to improve? (20% of 25 marks) c) Perform a SWOT analysis. What are your conclusions from the SWOT? (15% of 25 marks) d) What are your recommendations for the future strategy of Zara? How will you deliver shareholder and stakeholder value? What will be the financial impact of your recommendations? (35% of 25 marks) Please note that the final 10% of 25 marks will be allocated to the clarity and logic of your argument.

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