To critically review the digital business strategy of http://www.shop365africa.com/ Custom Essay

This assignment requires each student to critically evaluate a website of a company chosen by students. This report will build a critical analysis of your chosen website against a framework which is a distillation of the critical elements you have synthesized from your evaluation of relevant literature against specific concepts which you will be asked to investigate. Hence you will be able to comment on specific strengths and weaknesses of your chosen website and hence derive informed conclusions and recommendations for improving your chosen website. The analysis needs to focus on the website, NOT the company as such. You can evaluate the website using concepts that you learned in Digital Business Management, but other approaches of analysis are equally possible

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