Children’s Advertising Review Unit (CARU)
Advertising and other marketing efforts directed towards children have long been controversial. Visit the website of Children’s Advertising Review Unit (CARU). It may take some time to find CARU so start this assignment early. You will type a 2 3 page paper on the following:
What is the purpose of CARU? (Include citations)
What are the major issues regarding marketing to children? (Include citations)
What are some recent examples of companies that have faced backlash in terms of marketing to children? (Include citations)
Why have some prominent marketers, such as The Coca-Cola Company, decided to end advertising directed at children? (Include citations)
In your opinion, can industry self-regulation ever be an effective substitute for government regulations?
You must include citations to support your points in at least the first 4 paragraphs. These can be in either MLA or APA format.
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