Assignment 2: Competition, Marketing Mix, and Pricing

For this assignment, use the same health care provider as in Assignment 1.(below)

Healthcare provider: Midland Assocaition for Retarded Citizens (MARC)

Write a four to six (4) page paper in which you:

1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
4. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
5. Provide at least four (4) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

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