2000 business 7day

Assignment Requirements

 

2000 business 7day

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Business Communications

 

Advertising campaign and pitch

For this assignment, students are asked ‘To research, design and justify an advertising campaign suited to print, online and outdoor environments for a product made by Apple

http://www.apple.com/

Students are asked to submit

–          Hard copies of slides for a PowerPoint presentation: appropriately designed slides equivalent to 750 words

–          Script/notes, to accompany your slide-show, which outlines, explains, and justifies the logic behind your campaign; the design, appearance, ‘message’ of the adverts; suggests suitable outlets (ie where/how they should be displayed, and how long for); and specifies the campaign’s target audience (500 words)

–          Reflective review (750 words) of the teaching and learning, research and drafting processes informing your finished work. It should explore the logic/intentions behind your campaign’s ‘message’, and explain how this is reflected in the adverts you have designed; how and why you think the adverts will succeed in delivering that message; how and why you developed your design(s); how and why you chose your specified outlets and target audience; how long your campaign will last and why.

Total word count: equivalent to 2000 words

Submission arrangements: It is not possible to submit PowerPoint slides on TurnitIn. Students are therefore asked to ensure that they make sure that a hardcopy of their slides is included in the submission to their Seminar tutor. The rest of the work should be submitted via Turn-It-In as usual. Please ensure that hard copies include your NAME, STUDENT NUMBER AND TUTOR’S NAME ON THE FRONT COVER. Slides should be securely fastened together and include a name and student number to identify them in case of need.

Assessment Criteria for Assignment 3 (The following questions are those that your lecturers will ask when they mark the work detailed in the guidance above. )

Q1. How appropriate, effective, coherent and persuasive are the powerpoint slides?

 

Over 70%	The slides represent an imaginatively designed, coherent and persuasive advertising campaign, and make a very stylish and highly effective visual contribution to the presentation overall.
60-69%	The slides represent a sensibly-designed, well-planned and effective campaign. They work well visually, separately and together.
50-59%	The slides show evidence of thoughtful design and planning. Effort has been made to ensure that they work visually, separately and together.
40-49%	Some attempt, not always successful, has been made to design and plan the slides and the campaign they represent. They sometimes work visually, separately and together.
30-39%	Hardly any attempt has been made to design and plan the slides and the campaign they represent. They rarely work visually, separately or together.
Under 30%	None of the slides meet any of the above criteria in any respect.

 

Q2. Do the notes ‘sell’ the campaign in a coherent and persuasive way? Do they describe, explain and justify the campaign in ways and with materials appropriate to their managerial audience?

 

Over 70%	They ‘sell’ (or ‘pitch’) the campaign in an original, powerful and sophisticated way; they describe, explain and justify their overall ideas, and the design and logic behind each of their three adverts, with eloquence, insight and commercial and/or creative flair
60-69%	They ‘sell’ the campaign in a sensible and convincing way; they describe, explain and justify their overall ideas, the design and content of the three adverts, and the commercial logic informing both campaign and adverts, with confidence, care and thought.
50-59%	They sometimes ‘sell’ the campaign/adverts quite persuasively, although ideas are not always clearly or convincingly explained, and the sense of audience/commercial agenda may waver.
40-49%	They make an attempt to ‘sell’ the campaign/adverts although explanations are sometimes confused or hard to follow, and audience-awareness is typically patchy.
30-39%	There is hardly any attempt to ‘sell’, explain or justify the campaign/adverts in any clear or coherent way; there is very little if any demonstrable awareness of the audience.
Under 30%	There is no attempt to ‘sell’, explain or justify the campaign/adverts in any clear or coherent way; nor any evidence of audience-awareness.

 

 

 

 

 

 

 

 

 

 

 

Q3. How well do the notes and slides work together?

 

Over 70%	The slides and notes work extremely well together: the two sets of materials (visual and textual) are clearly inter-related and have plainly been designed to complement and support each other.
60-69%	The slides and notes work effectively together: effort has been made to ensure that the two sets of materials (visual and textual) complement and support each other.
50-59%	Work has been done to ensure that the slides and notes work together: the two sets of materials (visual and textual) mostly complement and support each other.
40-49%	The slides and notes sometimes work together: the two sets of materials (visual and textual) sometimes complement and support each other.
30-39%	The slides and notes occasionally support each other, but there is very little if any attempt to ensure the inter-relation of visual and textual elements of the presentation.
Under 30%	There is no attempt to relate the visual and textual elements of the presentation..

 

Q4. Does the reflective statement reflect fully on the teaching, learning and assessment process for this teaching block? Does it incorporate an action plan?

 

Over 70%	The statement reflects fully, thoughtfully and with independent-mindedness on the teaching, learning and assessment process for this assessment element; it incorporates a mature and well-judged set of proposals for future action
60-69%	The statement reflects fully and thoughtfully on the teaching, learning and assessment process for this assessment element, and incorporates clear proposals for future action
50-59%	The statement mostly reflects fully and thoughtfully on the teaching, learning and assessment process for this assessment element; it suggests future action
40-49%	The statement attempts to reflect on the teaching, learning and assessment process for this assessment element; it may hint at possible future action
30-39%	The statement barely reflects on the teaching, learning and assessment process for this assessment element; it may not mention possible future action
Under 30%	There is no attempt to reflect on the teaching, learning and assessment process for this assessment element; there is no mention of possible future action

 

Q5. Is the use of English, including spelling, grammar, punctuation and vocabulary accurate and effective throughout Assignment 3?

 

Over 70%	The use of English, including spelling, grammar, punctuation and vocabulary is sophisticated and free from error, throughout mini-portfolio 3.
60-69%	The use of English, including spelling, grammar, punctuation and vocabulary is very good throughout the mini-portfolio. The writing is almost error-free and can be clearly understood.
50-59%	The use of English, including spelling, grammar, punctuation and vocabulary is generally sound overall. The writing has some errors but can be understood.
40-49%	The use of English, including spelling, grammar, punctuation and vocabulary is patchy; the writing has a number of errors but can be partly understood
30-39%	The use of English, including spelling, grammar, punctuation and vocabulary has very significant errors and is very difficult to understand
Under 30%	The writing has such serious errors that it cannot be understood.

 

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