Export Planning Report

Assignment Requirements

 

This is the import planning report from export import subject. i already choose the company and the market country. so you can just do the research and follow the assignment instruction. i upload the attachment about what you have to finish in this assignment. so please follow the instruction with no one miss.

Requirements: PLEASE READ THE FOLLOWING

·         The recommended length is 2000 words.

·         An executive summary (not included in the word count) should be included.

·         A neat and professional presentation is required (12pt font with double spacing).

·         Proper referencing is essential.

 

 

Assignment Topic:

 

Start by choosing a small to medium sized company that may or may not already be exporting. This company must be one that specialises in tangible products (not services) under its own brand name. Imagine that this company is interested in exporting one of its products (or a specific product line) to a new foreign market. Your task is to act as this company’s export consultant.

 

Prepare an ‘Export Planning Report’ for this company. The report should address all the following issues:-

 

1. Analyse the export readiness of your chosen company and product through a brief but critical assessment. Evaluate in relation to the key export readiness requirements and identify any characteristics that may be important to the company’s potential export success.
2. Prepare a critical but brief analysis that investigates the product’s export potential to the chosen international market. Specify your target market and make sure your analysis is pertinent to this market.
3. Assess export planning guidelines and propose relevant strategies. You will need to:-

• Propose and explain in detail your export entry method and strategy
• Identify any logistics issues that the company will likely face with this product and explain how these will be managed
• Identify any regulatory requirements and potential challenges for export entry to the chosen market
• Propose an export implementation schedule

 

Please read the following requirement above. Don’t forget the executive summary (not included 2000 word count).

Assignment Structure (please follow this!)

Executive Summary

• This should be a summary of your entire assignment in about ¾ to 1 page (this summary is not part of the word count)

 

Export Readiness Analysis (worth 10/40 of marks)

• Introduction – a very brief introduction to your chosen firm and its product(s). This is for you to highlight important background information regarding the firm (this should not be too long as it is just an ‘introduction’… probably one paragraph) If you need to explain more about the company/product, use the appendices section to do so.
• Export readiness analysis – this is an analysis to identify and analyse export readiness characteristics. Do a research on your chosen firm, and based on the information you can find, identify those characteristics that can be used to justify the firm’s export potential. Reflect on the three key areas we cover in lecture 2 (competitive advantages, resources, objectives) and think about whether or not your firm has any relevant characteristics that you can highlight and discuss. Then, propose why you think this firm is ready to export.

 

Country Analysis (worth 15/40 of marks)

• This part will require some references as it’s very research-based – you’re trying to propose a suitable export market and justify through research that it has the required potential for success
• To start, consider whether you’re focusing on a chosen country in general or are you targeting specific segment(s). If you’re targeting a country in general, you’ll need to be more thorough in relation to country analysis, while targeting segment(s) means that you’ll need a more segment-based assessment and your country analysis can be more general
• Ask yourself what’s so attractive about this country or market segment. Start with a short and general assessment about overall attractiveness (support with research – eg. government statistics and/or key economic indicators)
• Assess the relevant industry (eg. if you’re exporting car care products, you’ll need to take a look at the automobile industry in your target country) and observe key trends and developments in recent years, potential competition, etc

 

Export Planning Guidelines & Strategies (worth 15/40 of marks)

• This part is where you identify the key considerations for export commencement to your chosen country/market and where you propose what needs to be done in order to export successfully
• Start by proposing your export entry strategy and justify this by relating to your business and target country/market (as mentioned in the lecture, focus on either direct or indirect exporting only… don’t go into FDI)
• Logistic issues? (eg. transportation strategy, any key logistical concern such as quality control and packaging, relevance of 3PLs, etc)
• Regulatory/legal issues and potential challenges? (eg. customs requirements, tariff, any specific regulatory requirements in target country/market, technical regulations/standards, etc)
• Export implementation schedule (this is a timeline proposal of key actions that need to be taken prior to actual commencement of the first export to your chosen country – refer to Lecture 10)

 

Appendices (optional… not in the word count)

References

Please aware: my chosen company for this assignment is Adore Tea company. Please be sure and prepare the export planning report for this company. And the export market I chose is to INDONESIA

 

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