Marketing Management

Assignment Requirements

 

8 questions to be answered with about 200-220 words each. in text referencing and reference at the end of 8 questions is mandatory with Harvard style.

8 Questions; 200-220 words each minimum, in text referencing and reference list at the end of 8 questions is mandatory.

1. You have a small firm that hopes to sell TEXTBOOK PDFs to Australian University business schools. You have obtained the legal right to sell only the digital of a wide range of business text books.
2. Who would you promote this product to and why?
3. How would you price this product?
4. How would you distribute this product?
5. What is your value proposition to the:
6. The Business School
7. The Student
8. The author or publisher of the text?

 

 

2. The PM has just called you as a marketing consultant on pricing. A newly created for-profit private university has sent a formal complaint to the Australian Competition Commission that the Commonwealth supported university system is using a limit pricing model strategically to reduce competition in the domestic market. Is this a micro or macro marketing issue or both? Is it a problem that MUST be addressed? Why or Why not?

 

3. As the newly elected PM of Australia what do you say to explain to the Tasmanian Fresh Produce Farmers that it costs more to ship a container of produce to Sydney from Tasmania than it does to ship the same container from China to Sydney? How can Tasmanian Farmers compete with China and what marketing strategies would you suggest that they consider?

 

 

4. What are the four differences between services and goods marketing? What is SERVQUAL and how can it be used to enhance Service Quality?

 

5. Is the short run price elasticity for petrol elastic, inelastic or unitary? Explain your position. With the proposed increase in tax for fuel what will happen to:
6. Short term demand for petrol?
7. The attributes of importance when buying your NEXT car.

 

6. What is a VMS and what are the 3 major types? Which one(s) does Domino’s pizza use? What is push vs. pull in channel strategy?

 

7. When is personal selling valuable to a firm?
8. What is assorting? What is sorting? Do marketing intermediaries such as wholesalers drive prices up- why or why not?

 

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