New Product Idea – Marketing Plan
New Product Idea – Marketing Plan
(GPS for blind, small device with bluetooth headphone that help blind to get any direction want it, also the device could tells for blind if they operate traffic light on or it’s stop,when they walk on the streets .) i think my idea will be answer question number one .
Answers the following :
Include the following:
1. The Product – clearly identify the product or service and what it will do. If there are customer alternatives or substitutes already available, be sure to highlight the key points of difference.
2. The Target Market – well defined customer segment and articulated customers’ needs, wants and preferences.
3. The Marketing Task Ahead – identify any known challenges (R&D) and identify the generic marketing tasks ahead (selecting the marketing mix).
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