MARKETING PLAN

MARKETING PLAN

Research and write a marketing plan. A marketing plan is a structured way of presenting ideas to develop a product or service within its market space. We strongly suggest that you follow the marking criteria in your study guide on page 8 to structure your marketing plan. There are many outlines, proforma and checklists available; a good example can be found in your textbook (Appendix 1).

You are required to write a marketing plan for a product offering from the sports drink category.

Your marketing plan needs to demonstrate very thorough research and analysis of the market. In order to demonstrate analysis, you must not only present relevant data, but also explain clearly what it means. However, you must NOT contact sales & marketing personnel in any company in your chosen industry either directly or via contacts on a website. All information must be obtained from secondary research and store visits.

After you have selected and analysed your product and thoroughly understand its growth pattern, you need then to make a decision about how the industry can be expanded or developed. To do this you either take the perspective of a new entrant to the industry, or one of the established players. You must consider appropriate objectives (how much growth do you realistically think you can attain?) and the marketing mix strategies you will need to achieve those objectives. Maybe you could consider a new product line, a new variety, new distribution methods, and/or new advertising initiatives.

 
ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!

You can place an order similar to this with us. You are assured of an authentic custom paper delivered within the given deadline besides our 24/7 customer support all through.