Competitive market environment-Essay

Conduct a competitive intelligence analysis to understand and deal with the competitive market environment; how will your product be positioned to compete effectively in the marketplace? If you develop a product that is a ‘me too’ product and/or does not perform as well as a market competitor, will you have a viable product? This assignment should help your team in preparing your Marketing Strategies in the Section 1- Project Overview. Post a model compound and your proposed indication. Also provide an analysis of the strengths and weaknesses of the model compound and its competitors’

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